Jul 22, 2025
In the ever-evolving landscape of cross-border e-commerce, TEMU has emerged as a formidable force, captivating consumers worldwide with its unique value proposition. Launched in 2022, this Chinese e-commerce platform has experienced exponential growth, expanding its reach to over 70 countries and regions in just a few years.
One of the most remarkable aspects of TEMU is its staggering user growth. As of Q2 2025, its global monthly active users (MAU) reached an astonishing 416.5 million, representing a remarkable 68% year-over-year increase. This means that approximately one in every 18 people worldwide is now using the platform to fulfill their shopping needs.
The growth of TEMU is not limited to a particular region. It has made significant inroads in various markets, with its presence felt across the globe. In the European Union, for instance, its MAU jumped an impressive 74% year-over-year, now accounting for a substantial 34% of Temu's global user base. Sensor Tower data reveals that in June, user growth reached remarkable heights in countries like France (76%), Spain (71%), and Germany (64%).
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